Thursday, November 21, 2019

VSCO Guys


Since an article in the New York Times last week quoted a 12 year old girl saying that “VSCO is basically over,” I thought maybe I’d better hurry up and post this one. 

So you are either saying to yourself, “what is VSCO?” Or,  ugh, why is the napkin woman so late to this party? 

In case my mom missed the Times article, I will  briefly summarize that the term VSCO derived from a photo editing app, and is mostly favored by “VSCO girls” as a ostensibly easy-going, “beachy” aesthetic defined by several very specific consumer items: oversized t-shirts, shoes that are ugly/comfortable but specifically branded: checkerboard Vans, Crocks with charms or Birkenstock’s, pukka shell necklaces, Pura Vida bracelets, scrunchies, Fjallraven Kanken backpacks, and hydroflask drink bottles with metal straws. 

And mixed in with the brand consciousness is vague environmentalism expressed as a “save the turtles” slogan...mostly achieved by using metal straws. 

There’s some odd imported slang involved also, but I might refrain from mentioning that here to prevent my sons from writhing on the floor in torment. It seems that parental use of trendy slang is right up there in pain intensity with being doused in gasoline and set on fire.

At any rate, the VSCO trend seems to be to mostly just teenage girls being teenaged girls with the added commercial reach and reinforcement of social media. 

When I was twelve, horrifyingly enough, it was all about disco and Sasoon Jeans. Who among us remembers Sasoon Jeans? Anyone?

Moving on: 
It seemed to me that Deadpool and John Wick would appreciate a laid back surf aesthetic. Wade’s already halfway there with the Croc’s...though he does need some shoe charms.

But what do the sea turtles think about all this?

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